37signals cannot offer advice on pricing and business modelling [sic] to the vast majority of us. This is a shame, because they certainly know how to do something very well indeed. Bear with me on this; I don’t want to smear a wonderful effort to foster successful business practices, and a commendable…
Steve’s reality distortion field has done it again. It’s been a long while since Apple’s had to deal with any sort of crisis situation, and I wondered if their PR department would even know how to deal with one anymore. Appears they can.
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. Assuming the team worked 16 hours yesterday to make 87 short videos, that’s less than 10 minutes per video. Then they woke up this morning and they are still making more videos right now.
"Admittedly, the new crack is subtler than the old crack. But I would argue that “subtle butt crack” is — in the world of corporate branding, anyway — an oxymoron. A subtle butt crack is still a butt crack, and butt cracks aren’t subtle visual flourishes."